Friday, December 24, 2010

Los Angeles: Artisanal LA Holiday Pop-Up shop

New locavore marketing collective, Artisanal LA, once again brought together a cadre of foodie craftsfolk for a one weekend only holiday pop-up shop in Downtown Los Angeles.

The event, held Dec. 11-12, coincided with other nearby craft-oriented events, Unique LA and the Renegade Holiday Craft Fair, ensuring plenty of interested visitors.

Tickets for the culinary pop-up were six dollars. The event featured product tastings from various artisanal foodstuff providers in and around LA.


Featured vendors included local bakers and pastry tastings from such artisans as Creme de Caramel LA, the Flying Pie Man to planting seeds from Farmscape Gardens.


Cast Iron Gourmet was also on-site offering fresh-cooked tastings, as well as spice rubs and small-batched proteins.


Other participating vendors included San Angel Mole, with a trio of mole tastings, and San Diego’s own Sono Trading Company, with tastings of their Mostly Organic Mustard line.


With dozens of other food purveyors, including Cold Brew and Cola, who featured their coffee and cola cocktails, Artisanal LA’s pop-up was an amusing, albeit short-winded event. While for foodies, it’s like a miniature version of the Comic-Con, the six dollar cover is an injustice for what can at best be a thirty minute muse.

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