Friday, December 24, 2010

Los Angeles: Artisanal LA Holiday Pop-Up shop

New locavore marketing collective, Artisanal LA, once again brought together a cadre of foodie craftsfolk for a one weekend only holiday pop-up shop in Downtown Los Angeles.

The event, held Dec. 11-12, coincided with other nearby craft-oriented events, Unique LA and the Renegade Holiday Craft Fair, ensuring plenty of interested visitors.

Tickets for the culinary pop-up were six dollars. The event featured product tastings from various artisanal foodstuff providers in and around LA.

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Featured vendors included local bakers and pastry tastings from such artisans as Creme de Caramel LA, the Flying Pie Man to planting seeds from Farmscape Gardens.

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Cast Iron Gourmet was also on-site offering fresh-cooked tastings, as well as spice rubs and small-batched proteins.

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Other participating vendors included San Angel Mole, with a trio of mole tastings, and San Diego’s own Sono Trading Company, with tastings of their Mostly Organic Mustard line.

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With dozens of other food purveyors, including Cold Brew and Cola, who featured their coffee and cola cocktails, Artisanal LA’s pop-up was an amusing, albeit short-winded event. While for foodies, it’s like a miniature version of the Comic-Con, the six dollar cover is an injustice for what can at best be a thirty minute muse.

http://artisanalla.com/

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